THE ASK

To design an experiential pop-up event that would activate at the special Olympics embodying Bank of Americas campaign hashtag "#PickingUpHope. The campaign would put an emphasis on a large glowing text structure that participants would be able to lift up (with hydraulic assistance) for a great social media post. This would push the campaign out to the users feeds and also showcase their posts on a living digital wall that would be projection mapped within the space. 

 

The user would begin by playing a claw machine that lets the user always win. Given a red ball labelled with 1 through 4 the user would then transition to the photo opportunity where they would lift up hope. Lastly, the user would use their ball to exchange for one of four prizes!