Planters Reusable Container

Planters Reusable Container Campaign

Fail Forward

First Ideation to Final Form

Lid Changed for ergonomic purposes

Lid and base altered to allow stacking

Form adjusted for modern bowl appeal

Rapid Prototyping

At Home Storage

A large factor to consider was the users want to keep a product. Since it's common to throw similar items out, the smallest deterant can cause the consumer to trash the new product. 


If the product doesnt store well at home the user won't allow a chance to find new purpose and will proceed to throw it out.

Economic Shipping and Storage

The form was developed with many factors to take into consideration. Creating a product that would store efficiently for transportation and shelf life was a necessity.

New Purpose

The goal is to create purpose for the product in its afterlife. To provide the consumer with an item that can serve a new purpose rather then being thrown away and wasted.

By sacraficing branding, Planters can help reduce waste

Label insists on being removed to allow user to reuse product

Complete Form Change

Reduce, Reuse, Recycle. An overarching theme that has transformed the evolution of design to steer in a direction of positive change. Using Planters original peanut jar design, I found inspiration in altering its original form to produce a container that would influence the user to reuse it as a sealable bowl that could serve a number of purposes. The campaign would include a removable label that will tell the tale of recycling the Planters products. By allowing the consumer to remove the label, the bowl will more likely succeed in finding purposes after its life storing the original product.