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To design an experiential campaign to be activated in populated locations. An Amazon Echo would become an oversized pop-up shop. The Echo would produce an epic blue light to create attraction by curiosity. On the side of the device lives a projection mapped timer counting down until Primeday. On the day of the event, users will be able to access exclusive deals by opening the Amazon application where they discover a new feature using augmented reality. This AR addition will allow users to shop virtually inside the structure in order to take advantage of unique deals.
![jared knapp](https://uploads-ssl.webflow.com/5f99680a4f44a00800c6661d/5fa1cec6453b4373b2c8e345_5a38eb_93b3d24fd7384a60957c990869e5760e~mv2_d_2288_1430_s_2.jpeg)
![jared knapp](https://uploads-ssl.webflow.com/5f99680a4f44a00800c6661d/5fa1cecece13fc28d6e87d73_5a38eb_ccdc5d2531954515b9197d5e297eec02~mv2_d_4082_2550_s_4_2.jpeg)