![](https://uploads-ssl.webflow.com/media/5a38eb_6af0af74ae7b49089bd035f349059131~mv2.png/v1/fill/w_300,h_155,al_c,usm_0.66_1.00_0.01/5a38eb_6af0af74ae7b49089bd035f349059131~mv2.png)
To design a premium guide that laid out the events of Super Bowl week for Delta's invited VIP guests. The ask included innovation to avoid the traditional Tri-fold. This led to experiential decisions such as the unveiling effect of the stadium as the first flap is opened.
![](https://uploads-ssl.webflow.com/5f99680a4f44a00800c6661d/5fa1cac2bcce7a3b2e4371eb_5a38eb_12afacb51a5b4b26af317fb4bd26ee7b~mv2_d_5760_3840_s_4_2.jpeg)
![](https://uploads-ssl.webflow.com/5f99680a4f44a00800c6661d/5fa1caca19dfa4d2d5b1b0d6_5a38eb_7bd6287cf5d344b99b2c107fcd1345ab~mv2_d_5760_3840_s_4_2.jpeg)
![](https://uploads-ssl.webflow.com/5f99680a4f44a00800c6661d/5fa3446b539637cdc60eaf8b_Football_Folder_04_Outside.jpg)
![](https://uploads-ssl.webflow.com/5f99680a4f44a00800c6661d/5fa3445d5d3c1fdf2c53dc45_Football_Folder_04_Inside.jpg)